Are human beings the future of technology?

The Mobile World Congress (MWC) is considered one of the largest technology events in the world, with the power to define the mobile communication industry agenda. After three long years with only a virtual format, this year the in -person event was back in Barcelona. I confess that the early days of the event were quite surprising, going far beyond bringing the news of the mobile world, but effectively plunging into extremely relevant content that, in a certain sense, is changing the scenario of technology in different areas.

MWC’s first day brought several discussions on subjects such as Artificial Intelligence, the Metaveverse and ESG. Going through these and other important topics, the focus is to understand how different segments can appropriate these technologies and evolutions to transform their business. We live in a constantly changing world, as we are flooded by increasing amounts of data and information per minute.
But how does it significantly affect people’s lives?

In a panel about the future of technology, Pere Duran, director of Four Years from Now (4YFN), highlighted the three main pillars: sustainability, metaverse and education. But Yossi Vardi, Chairman of 4YFN, mentioned the importance of an increasingly looking look at people. Both pointed out that, to achieve success, companies need to invest in innovative ideas, without losing enthusiasm and always learning quickly.

On the other hand, Felix Oswald, CEO and co-founder of GoStudent, one of the world leaders in online private classes, said that in the past education was aimed at those with the greatest purchasing power. Today we are in a new era, and this way, education ended up reaching a larger mass audience. Given this scenario, the biggest challenge is to focus on individuals so that each human being can be observed carefully and benefit from efficient learning. According to the executive, 70% of children today talk about having a positive impact on the world they live, as they are of a generation with greater concern for purpose and legacy.

MWC’s early days taught me a lesson: as much as technology reaches thousands of people, allowing everyone to have more access to information, education, and innovation, an individualized and humanized approach will be increasingly valued in all sectors of society. This is our current challenge: to continue developing technology and innovation, but without losing focus on human beings.

This article was originally published in Meio & Mensagem.