Open Banking user experience guide helps companies adapt to the system

If a few years ago the user experience was just a differential, today we are talking about something essential for the success of any company. The latest proof of this scenario is the implementation in the country of Open Banking – a project that allows data holders to share their financial information however and wherever they want, generating a more fluid flow of data, according to their will and consent. The launch is taking place in four phases, with the last one expected to take place in December. With that, institutions that want to adapt to the system must go through a process that includes understanding their consumer’s journey in data sharing.

ilegra’s team of UX Designers and UX Researchers worked on the construction project of the User Experience Guide, an integral part of the Open Banking regulations in Brazil, participating in the creation of the project for phases 2 and 3. The guide presents principles, guidelines , references, mandatory requirements and recommendations for creating the user journey for data sharing and payment initiation. Each use case is accompanied by illustrative screens to facilitate the understanding of the text that do not imply an obligation for the development of the interfaces.

“We had direct involvement in the construction of the document and making the journeys tangible. Upon receiving the raw material, our team had the mission of reviewing the material, analyzing the texts, so that its understanding was accessible to all. It was our responsibility to assist in the way the document is presented, thinking about the reading logic, ordering the chapters in terms of presentation, standardizing the terms according to the glossary (keeping communication with institutions and end customers distinct), developing all the graphic/editorial design of the document, as well as designing the illustrative interface presented within the Guide”, comments Laykor Fochesatto, leader of the User Experience Guide development project at ilegra.

The entire Open Banking proposal is based on putting citizens in control of their data, therefore, the standardization of this experience is one of the key points for this movement to work.

“The Guide proposes exactly that, to ensure that citizens, regardless of the institution they are interacting with, have a concise experience. For this, it presents a series of mandatory requirements and recommendations for this standardization of the market and for the citizen, in fact, to be empowered. In addition, the document is of paramount importance for institutions, as they will find a regulation guide, with visual support from the illustrative interface, so that they can develop the Open Banking environment in their systems and platforms”, reinforces Laykor.

Regarding the content of the guide regarding the phases, the first deals with the creation of APIs in institutions to have information flow between them. Phase two talks about the data sharing environment and the third highlights payment and credit issues. The Central Bank separated the manual into phases for everyone to be able to organize themselves and adapt to the requirements and guidelines. In December, the fourth phase is scheduled, which deals with the expansion of the concept, to include more data options that can be shared.

ilegra was selected to participate in the project because it has great expertise in digital transformation and innovation strategies for the financial sector, having in its portfolio clients such as Agibank, Bradesco, Banco Next, BTG Pactual, Cresol, Sicredi and Unicred.