Writen by ilegra, pense além, in 09/11/2021

8 minutes of reading

Trends in Business Technology: what to consider in 2022

Digital features such as availability, resilience and first digital experience have impacted new habits and are here to stay. Are you leading your organization on the right path in the coming year?

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Two years of dealing with a pandemic and its aftermath left deep marks on companies, consumers and workers. The world we knew before 2020 will never return: new habits were created and provisional adaptations became definitive, creating business models that favored or harmed organizations and markets. One thing is clear: those who were more technologically prepared and had the breath to innovate certainly grew in this period.

Understanding the new challenges and anticipating how your organization can prepare will lead it to leave the pandemic on a diversified trajectory, using learning – which was not few – to generate the necessary agility and differentiate itself in its segment.

 

Learn about the main challenges and trends for 2022 and get ahead together with the global leaders.

+++ Understanding and dealing with the future of work: hybrid and digital first
+++ Evolve the relationship with employees and consumers: the total experience
+++ Make data and analytics an integral part of the business
+++ Modernizing is a business-centric decision and must be an ongoing action
+++ Relying on the resilience and elasticity of the cloud

future of work

Understanding and dealing with the future of work: hybrid and digital first

At the beginning, forced remote work disorganized companies and caused several processes to be adapted to the virtual world. Now, however, there was such a long time for leaders and teams to realign and for collaboration tools to be acquired and brought to the forefront of decisions. The future of work is digital first – and, in technology teams, preferably remote or hybrid.

Still, other cultural changes and adaptations must take place, as the workday becomes more flexible and experiments to deliver the best employee experience take place.

 


+++ In 2021, 53% of organizations are already oriented towards digital first. 51.3% have digital experience in their roadmaps and 44.7% include the topic in their long-term transformation plans.

IDC WW DX Sentiment Survey 2021

+++ In Brazil, 43% of companies decided to adopt a post-pandemic hybrid model.

Survey carried out by IDC Brazil for Google Cloud, May/2021


 

Current scenario

In addition to the challenge of the pandemic, the shortage of talent in technology teams has led companies to look for collaborators in other regions and even in other countries. Therefore, organizations are considering how to deal with a hybrid and remote workforce, managing its entire lifecycle, from onboarding to shutdown, considering management, integration and benefits.

 

Where to start

Implement agile, scrum and other methodologies at scale, favoring off-site communication and project development with the DevOps culture. Invest in tools that contribute to secure collaborative and remote development.

 

Results

Just automating processes and updating systems is not always enough. In a coatings industry, the legacy modernization project highlighted the need to create a DevOps treadmill, triggering a shift in the development culture. In parallel to the systems automation project, ilegra held workshops and training, with the implementation of ceremonies to boost the technology teams’ engagement. This move generated several positive impacts, increasing the speed of deliveries and reflecting on customer satisfaction.

total experience

Evolve the relationship with employees and consumers: the total experience

When a total experience strategy is executed with harmony and synchronicity, the company is able to deliver truly transformative and memorable experiences for consumers, employees and all users of digital products and services. According to Gartner Consultoria, the total experience unifies four disciplines: CX, UX, EX and MX (multi-experience).

The consultancy predicts that organizations that invest in total experience will outperform competitors on key satisfaction metrics by 2023.

 


+++ By 2026, 60% of large organizations will use total expertise to transform their business models, making brand advocates the top performers and consumers.

12 Trends Shaping the Future of Digital Business, Gartner Consultoria


 

Current scenario

The lockdown of the last two years has brought about deep changes not only in the employees’ behavior, but also in consumers. New ways of shopping and new work models make the relationship between employees, customers and companies primarily digital and highlights the importance of a multichannel strategy.

 

Where to start

Taking into account the experience of both audiences in the new business models, offering adequate tools so that everyone can relate to the company in a hybrid way, will open markets and attract talents.

Organizations need a total experience strategy as interactions become more mobile, virtual and distributed. Surveys, market and competitor analysis and mapping of journeys collaborate to understand the different audiences, ensuring a competitive advantage.

 

Results

Solutions that consider the consumer’s omnichannel experience also impact on employees. When employees are immersed in operational tasks and services, they do not have time to act strategically. In contrast, when motivated and inserted in the company’s digital transformation, the workforce creates better and more assertive solutions, in addition to focusing on understanding and serving its customers.

However, investing in technology just for the sake of innovation is not the right decision, as it can make the customer experience more complicated. A key criterion is whether technology helps reduce customer efforts and collaborates on workforce deliverables. For this, it is essential to answer a few questions to create a digital business and multichannel relationship plan: which customer segments will be impacted, which product categories will be included and which channels will be covered, among others.

data analytics

Make data and analytics an integral part of the business

A new reality of open and shared data brings not only opportunities, but a series of challenges. Some sectors are already moving towards open data initiatives, but regardless of the market, extracting value from data becomes essential to create intelligent solutions and ensure competitiveness.

IT teams, in this case, are responsible for creating tools that feed the business teams with reliable, structured and enriched data, capable of guiding the best decision.

 


+++ By 2023, more than a third of large organizations will have analysts practicing decision intelligence (DI), including decision modeling.

12 Trends Shaping the Future of Digital Business, Gartner Consultoria


 

Current scenario

Saying that data is the new oil is nothing new. Many companies already accumulate and group data, in a data-driven culture. However, to extract true commercial value from this information, it is necessary to ensure that it is reliable and enriched from different bases.

 

Where to start

The great initial challenge is to build a data architecture that can support any and all sources, whether known or still unknown, with structured and unstructured information.

From there, it starts to automate the data extraction process. And, if necessary, the migration and storage of data in the cloud is carried out, with principles of governance, security and compliance.

With structured, integrated and enriched data, it is possible to count on decision intelligence to guide the business more assertively, making precise and replicable choices.

 

Results

Different segments benefit from structured data. A Brazilian football club hired Ilegra to create a Data Lake and automate the data extraction, giving visibility to the information. In addition, a cloud architecture was created that optimized the company’s costs. As a result, the club released new products, such as a ticket sale that allowed entry to the stadium without a card, increasing ticket sales and, consequently, the stadium audience.

modernization

Modernizing is a business-centric decision and must be an ongoing action

In a scenario of accelerating digital transformation and changing habits and behaviors, legacy systems have become a problem to be faced, as they impact the company’s time of innovation and the consumers’ omnichannel experience, in addition to making it difficult to attract talent from technology.

However, the decision to stop investing in the legacy system to face a modernization project must be business-centric; focus on features that are core, rather than focusing on older platforms.

 


+++ The technical debts of legacy systems will continue to add to the existing ones; by 2025, they will be consuming more than 40% of the IT budget. Moreover: by 2025, 90% of current applications will still be in use, and most will continue to receive insufficient investment in modernization.

Application Modernization Should Be Business-Centric, Continuous and Multiplatform, Gartner Consultoria


 

Current scenario

Technology leaders manage numerous platforms and systems; however, the amount of the company’s technological assets creates management difficulties, causing an accumulation of technical debts and lack of energy and investment in modernization.

 

Where to start

Understanding which features are critical to the business and focus on modernizing them. In this case, it is important to consider all applications that support these features, across all platforms – rather than focusing efforts on a specific application. Most of the time, the asset’s age is not the criterion of choice.

Also, consider the entire product lifecycle in your modernization project. In the technological context, there will always be technical debts, as new tools and more modern methodologies are constantly emerging in all areas. Therefore, it is necessary to keep evolving modernized solutions and considering this in product planning avoids the belief that there is no budget for future upgrades.

 

Results

Defining the modernization project as part of a business decision generates medium and long-term results. A major credit union understood that outdated technologies were delaying the growth of new core banking businesses. The robust platform that was developed provided full-time availability for the union, ensuring support for the union’s plans.

 

Read more: SBT’s new project increases its online audience by over 80%

cloud

Relying on the resilience and elasticity of the cloud

The cloud ensures data availability and business scalability, helps reduce hosting costs and accelerates innovation, enabling new business models. During the pandemic, these characteristics proved to be fundamental for organizations’ maintenance.

However, migrating data and applications doesn’t make your digital product native to the cloud. To really get the aforementioned benefits, it is important to consider cloud computing, modernizing applications for the new environment.

 


+++ By 2025, native cloud platforms will serve as the foundation for more than 95% of new digital initiatives – up from less than 40% in 2021.

12 Trends Shaping the Future of Digital Business, Gartner Consultoria


 

Current scenario

The market is looking at cloud features, in particular to give scalability to the business. However, investing in migration while maintaining assumptions, management and processes of legacy systems, precludes the full benefits – and also impacts security.

 

Where to start

Investing in a governance strategy and planning will avoid numerous security and cost issues. A relatively common mistake is to assume that any application can be migrated without considering how it will impact its performance and user experience.

There are countless factors that involve cloud computing, and understanding how they impact your business and the characteristics of your products will contribute to the correct direction between migrating lift and shift to the cloud or modernizing cloud-based.

 

Results

A global giant of technology acquired a Brazilian company leader in its segment whose main product is management software. The system needed to be installed on the user’s desktop, which impacted the speed of activating new users and also testing and releasing new features. Along with ilegra’s development squads, the organization is recreating its cloud-based platform, with updated code, accelerating innovation and growing its customer base.

 

Read more: How to use your data smartly in open data initiatives

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